Since email offers the highest return on investment of all marketing channels (averaging $42 for every dollar invested), we decided to focus on improving your email marketing program. e-mail (plus, e-mail is kind of our thing). We want to help you get your job title email list money's worth. To help you streamline your small business email marketing, we've compiled 6 quick and easy tips. Use these tips and you'll reduce the time spent on email marketing while maximizing job title email list your return on investment. Win-win. 1. Find the right email marketing service Finding an email marketing service for your needs is easy. Choosing from the wide variety of solutions is not. At the heart of it, most email marketing software solutions perform the same function: sending emails to your recipients.
But there's more you need to consider: deliverability, reliability, scalability, pricing, analytics, integrations, list management, ease of use, automation, segmentation, A/B testing, and more. Some of these factors (like deliverability, reliability, and job title email list usability) are non-negotiable, but you'll have to decide for yourself which other features are must-haves and nice-to-haves. The best email marketing tools offer free plans or trials, so experiment with the different job title email list platforms. Some email marketing platforms require basic coding, and others use drag-and-drop editors. At Twilit Send Grid, we allow you to use both. If you need help navigating the crazy landscape of email service providers (ESPs), take a look at hook's email service provider buyer's journey.
2. Get started with email automation Building relationships with your email recipients is essential, but it's hard work. Email marketing automation lets you drive conversions at scale without wasting too much time. With email automation, you can set up job title email list workflows that automatically send emails to your recipients based on their behavior. For example, when a new user buys your product, you can send an automated series of emails over the next job title email list few weeks or months to onboard or sell them. Take a look at these examples of email automation in action to get an idea of how automation can improve your program. Automation can also help you unlock greater ROI in two ways.