Notice how, in this holiday email marketing example, Zady assures readers that they can still receive their freebies on time if they choose "next day shipping" and complete their orders the next day. It also inspires by showing a popular “gift of the day” suggestion and offers an easy solution for those tired of browsing: the oh-so-perfect gift card. People are frantic at this point. Eliminate a load of stress and keep it simple. Want more ideas?
Try this retail email template for inspiration . The holiday event email One thing that has changed since 2020-2021 is that we can congregate a bit more freely in most places. Send an email or series of emails promoting the festivities. Keep those emails short and sweet with a visual flyer that shows "who, what, where, why, when, and how," as you can see in job title email list the Peninsula Mall holiday promotion in Palos Verdes at Old Navy. If you're sending out a series, start with a teaser, like "something big is coming," a few weeks in advance. Then send the details and follow up with a reminder of "what's in it for me?" Communication doesn't have to stop with your event.
Then you can send in highlights from the event and offer everyone who missed it a chance to get a discount or participate in another giveaway launch in the coming weeks. If you're looking to promote a holiday event, consider this holiday event email template . III. Test and optimize the best holiday email campaigns Get your emails on the beautiful list! By early to mid-November, your roster should be perfect, your models should be ready to launch, and your segments should be well defined. But, as you know, there is still work to be done! You might not be able to make big changes, but you can definitely experiment with small tweaks in your holiday email sends. You will also need to keep an eye on your metrics, as well as the frequency of your sends. Test: subject lines, CTAs and send times Testing is what takes your email program to the next level. By sending virtually the same email with an isolated variable changed, this allows you to directly attribute the greater success (or failure) of that email to that specific variable change.