There’s a reason why brands communicate with their audiences through newsletters: newsletters work. Statistics by Optinmonster found email click-through rates to be 6 times higher than engagement rates on Facebook, Instagram and Twitter job title email list combined. Newsletters are a critical part of digital marketing because they maintain an ongoing conversation with your subscribers. Those conversations accomplish a lot: they position you as job title email list an authority in your field, keep readers in the loop about promotions, share new offerings, widen your brand’s audience and drive engagement. And just like you can communicate more through a video chat than a phone call, a lot of your newsletter’s messaging is conveyed through its design, rather than its words alone. If you’re not publishing a newsletter yet, now is the time to start. job title email list Find newsletter design inspiration by taking a look at how brands in a variety of industries are using newsletters to connect with their audiences. What’s in a newsletter? — grey and green modern job title email list newsletter design Newsletter design by tale026 illustrated email newsletter design with calendar graphics and illustrations Newsletter design by MailDesigner Before we look at specific newsletters, let’s talk a bit about what makes up a newsletter, and how it’s different from other email marketing. A newsletter isn’t just an email. It’s an email sent to educate and engage readers with the sender. Sure there’s a few calls to action, maybe even some promos or direct marketing woven into the content, but the overall goal of a newsletter is not making sales. It’s building and job title email list nurturing relationships…that ideally lead to sales. Email marketing, on the other hand, is much more direct. Whether it’s a one-off blast about a new service or a six-part drip campaign starting with the promise of a free webinar and ending with an urgency-inducing hard sell, the goal is simple: close a sale. job title email list blue and white viking-themed newsletter template Newsletter design by Silviab1 So what’s in a newsletter? There’s no set-in-cyber-stone template every newsletter is required to follow, but generally a newsletter contains: A header. A clear HTML header sets newsletters apart from regular emails A footer. Just like headers, a footer gives your newsletter an official, professional feel Contact information.

Because invoices are such a regular, recurring part of doing business, most people don’t think much about invoice design. And that’s fine, a simple invoice still gets the job done. But when you do put in a little extra effort and create a unique invoice design, people notice. invoice design illustration Time to get a little more creative with your invoice design. Illustration by Orange Crush. A well-designed, on-brand invoice engages clients one last time job title email list before you part ways, but also increases your chances of seeing them again. Take a look below at the amazingly unique ways small businesses are branding their invoices. You can find invoice design inspiration by looking at how brands like yours are making their invoices—or their letterheads and stationery they’re printed on—stand out with great design. In-your-face invoice design ideas — Nobody wants to chase down invoices that clients “lost” or “forgot to pay,” so save yourself the headache. Make it harder for clients to miss your invoices… by making them unmissable—and unforgettable. bold, busy yellow and white invoice design Just like caution tape, this bold yellow invoice is impossible to job title email list ignore. Via Canva Punchy invoices feel like they’re shouting the contents for the whole world to hear. They’re not for the faint-hearted, but rather bold and brazen brands that aren’t afraid to stand out and demand attention. stationary set with watermark smiley faces You can’t ignore a big yellow job title email list smiley. Stationery design by Fatima Baloshi With any invoice design, clarity is key. It’s not effective if your design is so busy that the client can’t find the bottom line, where to send payments, due dates, etc. In fact, if a cool design gets in the way of the payment terms and your client finds themselves facing a late fee or a service charge they didn’t know job title email list about, they’re not going to be happy… and that won’t reflect well on your brand. So if you decide to go bold with your invoices, make sure you keep clarity and readability as your top priorities, so nothing gets lost in the noise. black and white stationary with an embossed logo and a gold corner logo No matter what’s printed on it, black paper is impossible to ignore. Stationary design by rusko The job title email list eclectic-patterned invoice design below uses conversational language to make the invoicing process more like a quick chat than a stiff, formal transaction. The invoice itself is bold, but it’s a warm boldness that’s led with “Hello, this is your invoice” and completed with a “Thank you!” watermark across the bottom of the page.